The #Treat stage of The Apothecaries Skincare Philosophy is very similar to what was traditionally described as the ‘moisturise’ stage. However as more sophisticated and new ingredients have been discovered it has evolved into so much more than just skin hydration. The #Treat stage now covers a range of product benefits, that help to address skin concerns, tame skin types and give that healthy youthful glow we all crave.

This stage is also the most specific and personal, and ultimately the most difficult to define what actually works for you, your skin and your lifestyle and budget. Additionally it is usually the #Treat products, that are the most important part to your skincare regime and will have the most detrimental effect if the are missed or if you are getting it wrong.

So that is why it’s very important to have a good understanding of your skin type, your skin concerns and when these concerns they tend to flare up. It may take years of trial and error to determine what products are right for you, but fear not The Apothecaries skincare experts are here to help.


Skin Concern / Skin Type

To work out which treat product you need you need to identify your true skin type and then any additional skin concerns that aren't occurring as a condition of your skin type. For example an oily skin type can be prone to breakouts due to the higher sebum production, what people tend to do is just treat the breakouts when and where they occur. What would be better is to #Treat the oily skin type with a product that inhibits sebum production to stop the blemishes occurring in the first place.

As a rule of thumb - Your skin type is the way your skin naturally acts due to genetics (this can change over time or due to hormonal changes) and your skin concerns are the individual niggles you have with your skin for example blemishes, pigmentation and redness.

Your skin type may be one or a combination of the below:

  • Oily
  • Normal
  • Combination
  • Dry
  • Sensitive

Your skin concerns might be:

  • Acne and blemishes
  • Redness and rosacea
  • Hyperpigmentation (dark spots or patches)
  • Hypopigmentation (light spots or patches)
  • Dehydration
  • Dull complexion
  • Fine lines and wrinkles


Moisturiser? Humectant? What's that you say? 

Well in a nutshell there are 2 main types of products ones with oil bases and ones with a water base (yes, just like paint!) So it is key to ensure you are getting it right. Oil based products tend to be, rich emollient creams which are brilliant for dull and rough complexions as they soften and smooth the skin and contrary to popular belief are usually not great for dehydrated skin as they tend to fill the skin with excess oils which can clog the pores and cause breakouts.

Water based creams tend to be humectants which means that they prevent loss of water content and thereby retain the skin's natural moisture. Some compounds also have the ability to actively attract moisture into the skin. In the case of concerns such as dehydration and fine lines and wrinkles - humectants are amazing at plumping the skin and giving that dewy glow.


Multiple Products

In a dream world there would be one master product that would deal with all concerns and skin types, whether we were trekking in the Andes or working in a bar in London. Sorry to disappoint you  but unfortunately we don't live in a dream world!

There are going to be times that you require a extra little hydration or a flare up of acne is getting out of hand so it is great to have a few products in your arsenal in the #Treat stage of your skincare regime.

The Apothecaries recommend that you tackle this problem by having a day and a night cream. Day creams should be light, hydrating and quickly absorbent so they sit perfectly under any makeup. Night creams can be richer containing any heavy weight ingredients that work in line with your natural skin regeneration cycle whilst you sleep.

To check out the products the the Apothecaries #Treat range click here and watch this space for a diagnostic quiz to understand what your skin needs and what products there are at The Apothecaries to help.

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