Your mother always used to tell you that putting too much makeup on will give you blemishes, well, that just isn’t true anymore! These days there are  hundreds of products on the market that can treat your skin as well as enhancing your natural beauty and in fact, protect from aggressors and prevent problems too. You no longer have to wear makeup to just conceal imperfections you can now wear it to treat your facial skin too, safe in the knowledge that your skin is benefiting from the product. Many traditional cosmetic products can clog pores and suffocate the skin, which is why it is important to choose your makeup wisely, after all, it sits on your face all day everyday so you want to ensure it is doing more good than bad!

Make-up with benefits

With a focus on skincare and health many cosmetic product manufacturers have revolutionised the ingredients they use in cosmetics, to nurture and protect the skin as well as provide flawless coverage. One such ingredient that has changed the makeup world is the introduction of minerals. Mineral makeup products lead the way transforming naturally sourced minerals into skin-loving cosmetics for a long-lasting complexion coverage that is aesthetically and physically beneficial.

Pharmaceutical grade ingredients

The best mineral makeup products use only pharmaceutical-grade ingredients which means the content is completely verified and qualified for use. There is a problem ingredient in many traditional cosmetic products called Talc! Talc is a thickening agent that is used to create a better texture of makeup, however it clogs the pores and suffocates the skin, and is especially bad for sensitive skin types that often suffer from eczema, acne and rosacea. Mineral makeup products are talc-free, using only natural products, so that they are free from preservatives and chemicals that can harm our skin. Pharmaceutical grade ingredients will guarantee that the makeup is benefiting your skin at the same time as covering it.

Broad-spectrum UV Protection

No matter what time of year it is harmful UV rays are constantly attacking our skin, which means that your delicate facial skin always needs protection even if its winter. Any barrier of makeup helps protect skin from sun damage, however it doesn't help if our skin can’t breathe whilst being protected. Because mineral makeup products use completely natural ingredients your skin can breathe at the same time as protecting it. The use of titanium dioxide in most mineral products makes them the perfect SPF to protect your skin all year round.

Vitamins and Antioxidants

Mineral cosmetics combine natural high-pigment minerals with antioxidants for makeup that corrects and protects the skin. The more vitamins and antioxidants that are contained within your cosmetics the better and brighter your skin will be - fact! Mineral makeup is preferred by dermatologists and leading skincare professionals for the science behind the products that create beautiful skin on the surface and below.

A little goes a long way

Mineral makeup products are very rich and do not need much product to achieve the desired look. The high-pigment minerals last a long time on the skin so it is best to gradually build using small amounts to get a flawless finish. Because mineral makeup is simple, containing only a few ingredients, it does not gather bacteria meaning it lasts longer in your makeup bag!

So… makeup might not be so bad for your skin? In fact, in the case of mineral makeup it is actually better to wear than to not! Forget about pore-clogging cosmetics and commit to makeup with benefits.

Take a look at The Apothecaries range of mineral makeup here to discover if you can commit to makeup with benefits.

Share your views on mineral makeup with The Apothecaries on our social media channels, TwitterFacebook, LinkedIn and Google+